SoShop!

The COVID-19 pandemic has upended nearly every aspect of how we run our business. From the safety of our team members, to how our business interacts with customers, to how consumers choose products and services, down to how we are able to deliver them. How we responded had the potential to fundamentally change and shape the way we do business in the coming years, especially when you consider the lasting impact this will have on our customer’s needs.

Innovating at the speed of need is the key to unlocking our company’s potential to thrive amid the toughest crisis it has had to face to date. And that’s when SoShop! was first launched.

Among all the opportunities to emerge from this crisis, none was more prominent than the rise of social sellers. The country’s need to shift to online platforms as lockdown measures were implemented meant there was a clear demand for sellers to cater to their needs. To this, LBC Express responded by providing eCommerce solutions that offered end-to-end services including Cash on Delivery (COD), Cash on Pick UP (COP), and LBC Online.

Operational Highlights

• The program was availed of by approximately 240,000 customers within 2020.
• SoShop! encouraged consistent use of services and retention of customers while expanding across a new consumer base.
• Delivered new perks and privileges that encouraged interaction and engagement.
• Provided tools and designed to help participants grow their business and scale revenues.
• Hosted the first ever online SoShop! Bazaar with over 150 participating sellers.
• Educational webinars in partnership with Facebook, Google, Canva, Posperna, Sharetreats, gave participants access to free training in an effort to empower them with skills and tools to grow their online ventures.