Middle East

Our company’s Middle East division has long been considered a pillar among Filipino communities in the region. The brand name has built a reputation synonymous to quality of service delivered with utmost compassion and dedication to improve the lives of kababayans abroad. Our efforts to innovate existing systems and processes worked to make services more accessible and convenient amid the changing needs of customers throughout this pandemic.

Operational Highlights

• Sustained business growth for LBC Express through consistent efforts to expand brand footprint across the Middle East despite a highly immobilized market.
• Opened key locations within the UAE, KSA and Bahrain.
  Expanded online reach by pushing for booking channels on the LBC website and social media platforms.
• Implemented non-traditional marketing initiatives: online activations and events, engagement activities with brand ambassadors)
• Forged stronger relationships with government agencies in an effort to assist Filipinos beyond just their shipping needs.
  Ensured contactless service across Middle Eastern branches coupled with stringent health and sanitation standards.
• Improved overall customer experience through digital transformation and upgrade of service across multiple touchpoints.