INTEGRATED MARKETING
COMMUNICATIONS
Our team has been the primary storytellers of how our company strived to continue serving our customers through the years. This year is no different. With every initiative, we demonstrated how our network remained ready to serve, bolstered by our online capabilities and driven by a collective vision to move towards a future where the Filipinos resilience takes center stage.
While the world will continue to change and surprise us, our ability to adapt means we can let our customers know what touchpoints are available to them to make their lives better–because at the end of the day, our groups moves for the customers.
Operational Highlights
- Launched #WeMoveForYou campaign during lockdown to encourage safe sending despite restrictions.
- Highlighted availability of LBC Online services during lockdown where over 247,000 users have signed up in just 6 months with over 35,000 bookings made.
- Introduced the Rider Pickup program that allowed LBC to pick up packages at your doorstep.
- Put the spotlight on programs and initiatives that highlighted Air Cargo service contributing to a 10% increase in Air Cargo revenue was recorded for 2020 vs 2019 for Overseas.
- Launched Kabayani Deals in APAC which saw a huge success in Australia and contributed to about 70% of the total marketing initiative revenue for the Asia Pacfic Region.
- Launched Online Booking through LEXA.
- Launched IPP Online to give option of sending money/remittance online.
- Launched the first-ever SoShop! Online Live Bazaar.
Created a dedicated platform for social sellers to enable, educate and empower them to grow their business with LBC as their partner, gathering 30,500 social sellers.
